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Modern Marketing


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Modern Marketing


 
 

We specialize in bringing the business dreams of our clients to life using the latest modern marketing ideas, techniques, and technology

Touchline is a modern marketing firm focused on integrating inbound marketing and marketing automation as part of a closed-loop business development methodology.  Specializing in professional services and technology-focused B2B companies, the purpose of Touchline is to help bring the business dreams of our clients to life using the latest modern marketing techniques and technology.

Touchline works with both corporate leadership teams and marketing departments to establish a strong foundation to build a brand, generate leads, shorten sales cycles, and increase customer loyalty.

 
 
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Marketing + Technology


Marketing has changed more in the past two years than in the past 50.

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Marketing + Technology


Marketing has changed more in the past two years than in the past 50.

 
 

The Worlds Of Technology And Marketing Have Merged

Adobe recently released the findings of a survey of marketing executives that found 76% of marketers think marketing has changed more in the past two years than in the past 50.  The main drivers of this change are disruptive technology forces.

Touchline believes that the worlds of technology and marketing have merged.  As early adopters immersed in marketing and business technologies that drive performance, Touchline leverages the latest modern marketing software to strategize, execute and measure client initiatives.

It is no longer sufficient to simply address the traditional four P's of marketing.  Marketers need to understand data, analytics, enterprise systems, systems integration, code, social media, electronic content, and more.  Touchline is a group of marketing technologists whose leadership started their careers as technologists first, then became marketers through the maturation of their entrepreneurial spirit.

 
 
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Closed-Loop Method


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Closed-Loop Method


 

Full-Funnel Approach

We assist in the construction of a solid marketing foundation that enables a full-funnel approach to business development and for optimized touches throughout a closed-loop business development cycle.

1.  Establish a strong foundation
2.  Build your brand at the top of the funnel
3.  Generate leads and convert sales in the middle
4.  Increase customer loyalty at the bottom

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