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If you are selling a service, you are selling nothing more than a promise. A promise that you will do SOMETHING for a client. There is no widget that a prospect can hold or feel to give them a warm-fuzzy feeling that they are making the proper choice of service providers. The client is buying the integrity of a brand… and that the company behind the brand will deliver upon the promise.
If you completed a website redesign within the last 3 years and the architecture is “static” you should probably fire whoever built it… and in some cases you might be firing yourself.
What does “static” mean?
A static website is one that does not change (or cannot change without changing the code on every page). These are HTML-only sites that do not use a shared library of files for common page elements (header, footer, navigation).
What is a “dynamic” website?
A dynamic website is one that is usually constructed using server-side code that programatically builds the HTML a user is presented with and the content is most often stored in a database. Common elements are built using a shared file library. Simply stated, changing some text in the website footer only requires a change to the one shared footer file. Read more