Archive for the ‘Blog’ Category
If you are selling a service, you are selling nothing more than a promise. A promise that you will do SOMETHING for a client. There is no widget that a prospect can hold or feel to give them a warm-fuzzy feeling that they are making the proper choice of service providers. The client is buying the integrity of a brand… and that the company behind the brand will deliver upon the promise.
If you completed a website redesign within the last 3 years and the architecture is “static” you should probably fire whoever built it… and in some cases you might be firing yourself.
What does “static” mean?
A static website is one that does not change (or cannot change without changing the code on every page). These are HTML-only sites that do not use a shared library of files for common page elements (header, footer, navigation).
What is a “dynamic” website?
A dynamic website is one that is usually constructed using server-side code that programatically builds the HTML a user is presented with and the content is most often stored in a database. Common elements are built using a shared file library. Simply stated, changing some text in the website footer only requires a change to the one shared footer file. Read more
I’m always amazed at how many people think they produce great (PowerPoint) slide presentations. Here are a few questions you should ask yourself before you embarrass yourself in front of an audience… Read more
EA Sports joined the evolving word of digital marketing with a series of funny promotional videos for FIFA Soccer 11, the newest version of the sports video game franchise. The videos feature NBA superstar Steve Nash and his desire to become involved in EA’s Pro Player Challenge, a video game competition comprised of North America’s best soccer talent.
The comedic angle of the video comes from Nash, who is a modest laid-back person in real-life, as an egotistical and obnoxious athlete trying to become friends with Landon Donovan of the LA Galaxy and US Soccer. Read more
This holiday season I have spent very little time in brick and mortar stores. Of the 30 or so gifts I have purchased, only 2 were purchased while stepping into a store. And those 2 purchases were actually driven by emails I received as A Dick’s Sporting Goods Scorecard member. This got me to thinking… How much has email marketing driven 2010 holiday purchases?
We are in the middle of a complete re-branding effort for a client. One of the first tangible deliverables in this process was the development of a new corporate logo. This post itemizes some of the concept as well as the final deliverable.
To simplify, lets group marketing initiatives into two buckets: Inbound and Outbound.
Outbound marketing (or traditional marketing) focuses on the an entity finding customers. Tactics within this strategy will very often include cold-calling, print advertising, T.V. advertising, trade shows, and mass direct mail. These channels can be very expensive and have very low conversion rates.
Technology has made it increasingly easier for consumers to block outbound marketing techniques.
Big corporate culture has conditioned the workforce to believe that rest is for the weak and those that sleep during the day should be considered slackers. Progressive companies and well-respected research institutions are challenging this notion.